AI Insights · Timothy · April 2025
Top Business Finance Apps in Kenya on iOS: Q1 2025
Explore the performance of the top business finance apps on iOS in Kenya during Q1 2025, showcasing download trends and active user numbers.
The first quarter of 2025 saw varied performance among the top business finance and solutions applications on the iOS platform in Kenya. Here's a closer look at the trends for each app based on Sensor Tower data.
M-PESA for Business experienced a gradual increase in weekly downloads. Starting at just over 300 downloads, the numbers rose steadily, reaching a peak of 415 downloads by the end of March.
PayPal Business showed a consistent but modest download rate throughout the quarter, with a slight dip in late March. Weekly active users fluctuated slightly, beginning at 447 and peaking at 482 in early January before settling around 446 by the end of the period.
Kopo Kopo saw a significant increase in downloads following its release in February. Starting from 79 downloads, the app quickly rose to 305 by mid-March, indicating a strong market entry.
Invoice Maker Tofu & Estimates demonstrated a fluctuating trend in both downloads and revenue. Downloads varied significantly, peaking at 229 by late March. Revenue was more stable, with a notable increase to $241 in the same period. Active users also showed an upward trend, reaching 1.1K by the end of the quarter.
CashBook-UPI Wallets for Staff had a mixed performance in downloads, with numbers peaking at 214 in early January before decreasing to 64 by March.
These trends offer a snapshot of the competitive landscape in Kenya's business finance app market on iOS. For more detailed insights, visit Sensor Tower's platform.
